Is your current Web hosting plan up to par? If not, your hosting company could be hitting you where it hurts — your site income! Let’s take a look at three ways an insufficient Web hosting plan can negatively impact your ability to make money online.
1. Slow load times can drive customers away.
If you sell products or services on your website, customers need to be able to access those products and services. Your product pages and order forms should always load as quickly as possible. If it takes more than a few seconds, you’ll likely lose a customer. They don’t like to wait around in this day and age when instant gratification is the norm.
A poor Web hosting plan in relation to your traffic numbers can lead to a high burden on resources. And this could lead to account throttling or other problems that slow down load times on your site. If your site is performing poorly, look into optimization first. If that doesn’t work, you might need a new hosting plan with more dedicated resources.
2. Downtime makes your company look unreliable (and hurts your traffic numbers).
The wrong Web hosting company can also hurt your ad income. Whether you earn through pay-per-click (PPC) ads or are paid directly based on traffic, the more traffic you have, the more money you can make.
Some Web hosting companies have a bad reputation for heavy server downtime. Avoid them at all costs if you don’t want to lose money. Forget about their uptime guarantees. Read Web hosting reviews before signing up and find out what real customers are saying about a potential host’s downtime history.
3. Time you spend on hosting problems is time not spent making money.
If your hosting company (or their control panel and other software) causes problems frequently, you’re losing more money. The more time you spend on the phone with their support representatives and the more time you have to spend fixing problems, the less time you can devote to other work that would more directly increase your income.
So not only do you lose traffic when you deal with problems like downtime, but you also miss out on things like marketing that could lead to more future sales. If you don’t have your own IT person, stick to managed hosting accounts with reputable companies and strong support staffs.
Stop losing money due to bad Web hosting packages. Whether it’s a company notorious for its downtime or simply a package that can no longer support your traffic numbers, consider a move. Even if the new hosting costs more, it’s well worth it when it helps you keep the income flowing.